Laniel - Brokerhouse Distributors


Mr. Jeff Suitor, President of Brokerhouse Distributors, and Mr. Jean-Marc Laniel, President of Laniel Canada, are pleased to announce that they have signed a letter of intent which should lead to the acquisition of Laniel Canada and its BBC Sales & Service (Ontario) subsidiary (recently renamed Laniel BBC) by Brokerhouse Distributors. The transaction should be completed before the end of July.

Along with its affiliates André Labbée and Vending Products of Canada, Brokerhouse Distributors is the leading national supplier to vending and office-coffee service operators. The company offers its customers across the country a one-stop supply solution for equipment, accessories and food products. 

Laniel Canada and its subsidiary BBC, is the leading distributor of commercial beverage and coffee equipment in Eastern Canada. The company also markets water filtration systems, vending machines, micro-market systems and accessories. Additionally, Laniel operates the most extensive technical service network in the country for the equipment and systems it distributes.

The transaction will allow Brokerhouse to significantly increase its business in the food service sector, as well as the in the filter coffee and espresso equipment sectors. It will also strengthen its national service network and consolidate its position as the premier national suppler to the vending and office coffee industry.  For the Laniel team, the transaction will provide access to additional resources to support growth projects, as well as access to support and service centers in all regions of the country.

All teams servicing customers stay in place in their current roles.


Jeff Suitor, President, Brokerhouse Distributors, 800-668-4802

Jean-Marc Laniel, President, Laniel Canada, 514-856-5314

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